Privacy Policy

Last Updated: September 9, 2025

Introduction

This Privacy Policy explains how we collect, use, store, and protect your personal information when you visit our website or use our services. We are committed to protecting your privacy and complying with applicable data protection laws, including the UK General Data Protection Regulation (UK GDPR).

By using our website, you agree to the collection and use of information in accordance with this policy. We encourage you to read this policy carefully to understand our practices regarding your personal data.

Who We Are

We are the data controller responsible for your personal data. Our contact details are:

Address: 42 Tavistock Square, London WC1H 9EZ, United Kingdom
Email: [email protected]

Information We Collect

Information You Provide Directly

Contact Information: When you contact us through our contact forms or email, we collect your name, email address, and any other information you choose to provide in your message.

Newsletter Subscriptions: If you subscribe to our newsletter or updates, we collect your email address and any preferences you specify.

User-Generated Content: Any comments, feedback, or other content you submit to us through our website or communication channels.

Information We Collect Automatically

Website Usage Data: We collect information about how you use our website, including pages visited, time spent on pages, links clicked, and navigation patterns.

Device Information: We collect information about the device you use to access our website, including device type, operating system, browser type and version, and screen resolution.

Log Data: Our servers automatically collect log data including your IP address, browser type, referring/exit pages, and timestamps of your visits.

Cookies and Tracking Technologies: We use cookies and similar technologies to collect information about your browsing behavior. Please refer to our Cookie Policy for detailed information about our use of cookies.

How We Use Your Information

We use your personal information for the following purposes:

  • Website Operation and Improvement: To operate our website, provide our services, and improve user experience based on usage patterns and feedback.
  • Communication: To respond to your inquiries, send newsletters if you’ve subscribed, and provide customer support.
  • Content Personalization: To customize content and recommendations based on your interests and browsing behavior.
  • Analytics and Research: To analyze website performance, understand user behavior, and conduct research to improve our services.
  • Legal Compliance: To comply with legal obligations, enforce our terms of service, and protect our rights and the rights of our users.
  • Security: To detect, prevent, and address security issues, fraud, and other harmful or illegal activities.

Legal Basis for Processing

Under UK GDPR, we must have a legal basis for processing your personal data. Our legal bases include:

  • Consent: Where you have given clear consent for us to process your personal data for specific purposes (e.g., newsletter subscriptions).
  • Legitimate Interests: Where processing is necessary for our legitimate business interests, such as improving our website, analyzing usage patterns, and providing relevant content.
  • Legal Obligation: Where we need to process data to comply with legal requirements.
  • Contractual Necessity: Where processing is necessary to fulfill our contractual obligations to you.

Data Sharing and Disclosure

We do not sell, trade, or rent your personal information to third parties. We may share your information in the following limited circumstances:

  • Service Providers: We may share data with trusted third-party service providers who assist us in operating our website and providing our services. These providers are bound by confidentiality agreements and are only permitted to use your data for specified purposes.
  • Analytics Services: We use analytics services to understand website usage and improve our services. These services may collect and process data according to their own privacy policies.
  • Legal Requirements: We may disclose your information if required by law, court order, or governmental request, or to protect our rights, property, or safety.
  • Business Transfers: In the event of a merger, acquisition, or sale of assets, your information may be transferred as part of the transaction.

International Data Transfers

Some of our service providers may be located outside the UK and European Economic Area (EEA). When we transfer personal data internationally, we ensure appropriate safeguards are in place to protect your information, including:

  • Adequacy decisions by relevant authorities
  • Standard contractual clauses approved by regulatory authorities
  • Certification schemes and codes of conduct
  • Other legally recognized transfer mechanisms

Data Retention

We retain your personal data only for as long as necessary to fulfill the purposes for which it was collected or as required by law. Specific retention periods include:

Contact Information: Retained for the duration of our relationship and up to 7 years afterward for legal and business purposes.
Website Usage Data: Typically retained for 2-3 years for analytics and improvement purposes.
Marketing Data: Retained until you unsubscribe or withdraw consent, plus a reasonable period to process your request.
Legal Data: Retained as required by applicable laws and regulations.

Your Rights

Under UK GDPR and applicable data protection laws, you have the following rights:

Right of Access: You can request a copy of the personal data we hold about you.

Right to Rectification: You can request correction of inaccurate or incomplete personal data.

Right to Erasure: You can request deletion of your personal data in certain circumstances.

Right to Restrict Processing: You can request that we limit how we use your personal data.

Right to Data Portability: You can request transfer of your data to another service provider in a structured, machine-readable format.

Right to Object: You can object to our processing of your personal data for certain purposes.

Right to Withdraw Consent: Where we rely on consent, you can withdraw it at any time.

To exercise any of these rights, please contact us at [email protected]. We will respond to your request within one month of receipt.

Data Security

We implement appropriate technical and organizational measures to protect your personal data against unauthorized access, alteration, disclosure, or destruction. These measures include:

  • Encryption of data in transit and at rest
  • Regular security assessments and updates
  • Access controls and authentication mechanisms
  • Staff training on data protection and security
  • Incident response procedures

While we strive to protect your personal data, no method of transmission or storage is 100% secure. We cannot guarantee absolute security but are committed to using reasonable measures to protect your information.

Children’s Privacy

Our website is not intended for children under 18 years of age. We do not knowingly collect personal information from children under 18. If you are a parent or guardian and believe your child has provided us with personal information, please contact us, and we will take steps to remove such information.

Responsible Gaming Information

As our website provides information about casino gaming, we are committed to promoting responsible gaming practices. We do not collect or process data for the purpose of encouraging problematic gambling behavior. If you need support with gambling-related concerns, we recommend contacting organizations such as:

Third-Party Links

Our website may contain links to third-party websites. This Privacy Policy does not apply to those websites, and we are not responsible for their privacy practices. We encourage you to review the privacy policies of any third-party websites you visit.

Changes to This Policy

We may update this Privacy Policy from time to time to reflect changes in our practices, technology, legal requirements, or other factors. When we make material changes, we will:

  • Update the “Last Updated” date at the top of this policy
  • Notify users through our website or email if the changes significantly affect how we use personal data
  • Seek fresh consent where required by law

We encourage you to review this policy periodically to stay informed about how we protect your information.

Automated Decision-Making

We do not use automated decision-making or profiling that produces legal effects or significantly affects you. Any automated processing we conduct is limited to website analytics and content personalization for improving user experience.

Contact Information

If you have questions about this Privacy Policy or our data practices, please contact us:

Email: [email protected]
Address: 42 Tavistock Square, London WC1H 9EZ, United Kingdom

For data protection queries specifically, please mark your communication “Data Protection Query” to ensure prompt handling.

Complaints

If you have concerns about how we handle your personal data, you have the right to lodge a complaint with the Information Commissioner’s Office (ICO), the UK’s supervisory authority for data protection.

ICO Website: ico.org.uk
ICO Helpline: 0303 123 1113
ICO Address: Information Commissioner’s Office, Wycliffe House, Water Lane, Wilmslow, Cheshire SK9 5AF

Data Protection Officer

While we are not required to appoint a Data Protection Officer under current regulations, we have designated a privacy contact for data protection matters. Please direct all data protection inquiries to [email protected] with the subject line “Data Protection.”